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Privacy Policy

Bingsu ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights in relation to it. 

This Policy applies to all users of the Bingsu Platform at www.bingsu.skin and is intended to comply with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 ("DPDPA").

1.1 Information We Collect 

When you interact with our Platform, we may collect the following categories of personal data: 

a) Information You Provide Directly 

  • Full name, email address, phone number 
  • Billing and shipping address (street, city, state, pin code) 
  • Date of birth (if voluntarily provided for offers or promotions) 
  • Account login credentials (stored in encrypted form) 
  • Payment information (processed via third-party gateways; Bingsu does not store card or banking details) 
  • Customer reviews, feedback, or communications 

b) Information Collected Automatically 

  • IP address and approximate geographic location 
  • Browser type, device type, and operating system 
  • Pages visited, time spent, and clickstream data 
  • Referral source 
  • Cookie identifiers and session data 

c) Information from Third Parties 

  • Payment confirmation and fraud signals from payment gateway providers 
  • Delivery status and verification data from logistics partners 
  • Analytics data from tools such as Google Analytics

1.2 How We Use Your Information

We use personal data for the following purposes:

  • Order processing, payment authorisation, and delivery coordination
  • Sending order updates, invoices, and notifications
  • Account creation and management
  • Customer support and dispute resolution
  • Personalised recommendations and user experience
  • Marketing communications (with consent or as permitted by law; opt-out available at any time)
  • Fraud detection and prevention
  • Internal analytics and service improvement
  • Compliance with legal obligations
  • Enforcement of our Terms & Conditions

1.3 Legal Basis for Processing 

We process your personal data on the following legal bases: 

  • Consent: for marketing, cookies, and optional data 
  • Performance of contract: to process orders and provide services 
  • Legitimate use: for fraud prevention, analytics, and service improvement 
  • Legal obligation: to comply with applicable laws 

You may withdraw your consent at any time by contacting us or using unsubscribe options where applicable. 

1.4 Sharing of Personal Data 

We do not sell or rent your personal data. We may share your data with: 

  • Logistics partners (for delivery) 
  • Payment gateway providers (for transactions) 
  • Technology and hosting providers 
  • Analytics providers (in aggregated or anonymised form) 
  • Legal or regulatory authorities when required 

All partners are contractually obligated to maintain confidentiality and data security.

1.5 Cookies & Tracking Technologies 

We use cookies and similar technologies to enhance functionality and analyse usage. 

Types of cookies include: 

  • Strictly Necessary Cookies 
  • Analytics Cookies 
  • Marketing Cookies (used only with consent) 

You may manage cookie preferences through your browser or cookie consent banner. Disabling cookies may affect certain features.

1.6 Data Retention 

We retain personal data only for as long as necessary: 

  • Account data: duration of account + up to 3 years 
  • Transaction data: up to 7 years (legal/tax compliance) 
  • Marketing data: until consent is withdrawn 
  • Customer support data: up to 2 years 

Data is securely deleted or anonymised after the retention period.

1.7 Your Rights (DPDPA Compliance) 

Under applicable law, you have the right to: 

  • Access your personal data 
  • Request correction or updating of inaccurate data 
  • Request deletion of your personal data 
  • Withdraw consent at any time 

To exercise your rights, contact us at: info@bingsu.skin 

1.8 Data Security 

Bingsu implements reasonable and appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. 

These measures include: 

  • Use of SSL/TLS encryption to secure data transmitted between your browser and our Platform 
  • Encryption of sensitive information, including secure storage of passwords (we do not store plain-text passwords) 
  • Restricted access to personal data on a need-to-know basis, limited to authorised personnel only 
  • Secure payment processing through PCI-DSS compliant third-party payment gateway providers 
  • Implementation of internal policies and procedures to ensure secure handling of personal data 

We follow the principle of data minimisation and collect only such personal data as is necessary for the purposes outlined in this Privacy Policy. 

Our third-party service providers are contractually obligated to implement appropriate security safeguards and protect personal data in accordance with applicable laws. In the event of a suspected data security incident, Bingsu will take appropriate steps to investigate, contain, and mitigate any potential impact. 

While we take reasonable steps to protect your personal data, no method of transmission over the internet or electronic storage is completely secure, and therefore we cannot guarantee absolute security. 

1.9 Cross-Border Data Transfers 

If any data is processed or stored outside India (e.g., via cloud providers), we ensure that such transfers comply with applicable legal requirements and adequate data protection safeguards.

1.10 Updates to This Policy 

We may update this Privacy Policy from time to time. Updated versions will be posted on the Platform with a revised effective date. 

Your continued use of the Platform constitutes acceptance of the updated Policy.

All policy documents are subject to the laws of India and jurisdiction of courts in Ahmedabad, Gujarat.